Negotiation Guide
Opening Offer
$29,586
Fair Price
$31,086
Walk Away Above
$31,510
- • Recent buyers paid ~$636 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$28,742
Est. Invoice$29,700
Holdback (est.)$958
MSRP (Sticker)$31,935
Asking Price$31,355
Markup-$580
Est. Dealer Margin on This Car$2,614
Percentile50% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$854
Avg Markup (Seltos)-$597
% Below MSRP27%
Avg Days to Sell34 days
Avg Sold Markup-$917
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88450d
Kia Country of SavannahSavannah, GA
-$1,136$30,88450d
Performance KiaMoosic, PA
-$1,108$30,65250d
Hanlees KiaDavis, CA
-$1,107$31,18850d
Kia Country of SavannahSavannah, GA
-$1,092$30,12850d
Destination Kia of UticaYorkville, NY
-$1,056$30,66450d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70550d
Kia of DuluthDuluth, MN
-$1,050$30,91050d
Thelen KiaBay City, MI
-$1,047$30,89850d
Destination Kia of UticaYorkville, NY
-$1,040$30,58550d