Negotiation Guide
Opening Offer
$28,634
Fair Price
$30,134
Walk Away Above
$30,555
- • Recent buyers paid ~$638 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$27,878
Est. Invoice$28,807
Holdback (est.)$929
MSRP (Sticker)$30,975
Asking Price$30,412
Markup-$563
Est. Dealer Margin on This Car$2,535
Percentile52% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1604
Avg Markup-$638
Median Markup-$594
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$898
Avg Markup (Seltos)-$664
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$871
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88453d
Kia Country of SavannahSavannah, GA
-$1,136$30,88453d
Performance KiaMoosic, PA
-$1,108$30,65253d
Hanlees KiaDavis, CA
-$1,107$31,18853d
Kia Country of SavannahSavannah, GA
-$1,092$30,12853d
Destination Kia of UticaYorkville, NY
-$1,056$30,66453d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70553d
Kia of DuluthDuluth, MN
-$1,050$30,91053d
Thelen KiaBay City, MI
-$1,047$30,89853d
Destination Kia of UticaYorkville, NY
-$1,040$30,58553d