Deal Sheet: 2026 Seltos EX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDERCAA4T7851363

Negotiation Guide

Opening Offer

$28,893

Fair Price

$30,393

Walk Away Above

$30,814

• Recent buyers paid ~$638 below MSRP
• Sitting 48 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$28,112

Est. Invoice$29,049

Holdback (est.)$937

MSRP (Sticker)$31,235

Asking Price$30,558

Markup-$677

Est. Dealer Margin on This Car$2,447

Percentile43% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1357

Avg Markup-$638

Median Markup-$589

Best Deal-$1,115

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Seltos)-$575

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

Cheaper Seltos EX Inventory

Kia Country of SavannahSavannah, GA

-$1,136$30,88448d

Kia Country of SavannahSavannah, GA

-$1,136$30,88448d

Performance KiaMoosic, PA

-$1,108$30,65248d

Hanlees KiaDavis, CA

-$1,107$31,18848d

Kia Country of SavannahSavannah, GA

-$1,092$30,12848d

Destination Kia of UticaYorkville, NY

-$1,056$30,66448d

Paramount Kia of AshevilleAsheville, NC

-$1,055$30,70548d

Kia of DuluthDuluth, MN

-$1,050$30,91048d

Thelen KiaBay City, MI

-$1,047$30,89848d

Destination Kia of UticaYorkville, NY

-$1,040$30,58548d