Negotiation Guide
Opening Offer
$28,902
Fair Price
$30,402
Walk Away Above
$30,819
- • Recent buyers paid ~$638 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$28,112
Est. Invoice$29,049
Holdback (est.)$937
MSRP (Sticker)$31,235
Asking Price$30,558
Markup-$677
Est. Dealer Margin on This Car$2,447
Percentile43% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1604
Avg Markup-$638
Median Markup-$594
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$814
Avg Markup (Seltos)-$662
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$826
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88452d
Kia Country of SavannahSavannah, GA
-$1,136$30,88452d
Performance KiaMoosic, PA
-$1,108$30,65252d
Hanlees KiaDavis, CA
-$1,107$31,18852d
Kia Country of SavannahSavannah, GA
-$1,092$30,12852d
Destination Kia of UticaYorkville, NY
-$1,056$30,66452d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70552d
Kia of DuluthDuluth, MN
-$1,050$30,91052d
Thelen KiaBay City, MI
-$1,047$30,89852d
Destination Kia of UticaYorkville, NY
-$1,040$30,58552d