Deal Sheet: 2026 Seltos EX

Kia of East Hartford · East Hartford, CT · VIN: KNDERCAA3T7923248

Negotiation Guide

Opening Offer

$27,907

Fair Price

$29,407

Walk Away Above

$29,821

• Recent buyers paid ~$636 below MSRP
• Sitting 49 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$27,212

Est. Invoice$28,119

Holdback (est.)$907

MSRP (Sticker)$30,235

Asking Price$29,626

Markup-$609

Est. Dealer Margin on This Car$2,415

Percentile47% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1557

Avg Markup-$636

Median Markup-$591

Best Deal-$1,115

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$815

Avg Markup (Seltos)-$537

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$795

Cheaper Seltos EX Inventory

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-$1,107$31,18849d

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-$1,092$30,12849d

Destination Kia of UticaYorkville, NY

-$1,056$30,66449d

Paramount Kia of AshevilleAsheville, NC

-$1,055$30,70549d

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-$1,050$30,91049d

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-$1,047$30,89849d

Destination Kia of UticaYorkville, NY

-$1,040$30,58549d