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Deal Sheet: 2026 Seltos EX
Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDERCAA2T7842175
Negotiation Guide
Opening Offer
$28,483
Fair Price
$29,983
Walk Away Above
$30,416
- • Recent buyers paid ~$639 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$27,765
Est. Invoice$28,691
Holdback (est.)$926
MSRP (Sticker)$30,850
Asking Price$30,135
Markup-$715
Est. Dealer Margin on This Car$2,370
Percentile41% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1563
Avg Markup-$639
Median Markup-$597
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$747
Avg Markup (Seltos)-$575
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$727
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