Negotiation Guide
Opening Offer
$28,979
Fair Price
$30,479
Walk Away Above
$30,797
- • Recent buyers paid ~$636 below MSRP
Price Breakdown
Est. Dealer Cost$28,004
Est. Invoice$28,937
Holdback (est.)$933
MSRP (Sticker)$31,115
Asking Price$30,530
Markup-$585
Est. Dealer Margin on This Car$2,527
Percentile49% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$744
Avg Markup (Seltos)-$477
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$882
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Performance KiaMoosic, PA
-$1,108$30,65249d
Hanlees KiaDavis, CA
-$1,107$31,18849d
Kia Country of SavannahSavannah, GA
-$1,092$30,12849d
Destination Kia of UticaYorkville, NY
-$1,056$30,66449d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70549d
Kia of DuluthDuluth, MN
-$1,050$30,91049d
Thelen KiaBay City, MI
-$1,047$30,89849d
Destination Kia of UticaYorkville, NY
-$1,040$30,58549d