Negotiation Guide
Opening Offer
$28,907
Fair Price
$30,407
Walk Away Above
$30,818
- • Recent buyers paid ~$638 below MSRP
- • Sitting 51 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$28,107
Est. Invoice$29,044
Holdback (est.)$937
MSRP (Sticker)$31,230
Asking Price$30,593
Markup-$637
Est. Dealer Margin on This Car$2,486
Percentile45% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1604
Avg Markup-$638
Median Markup-$594
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$936
Avg Markup (Seltos)-$758
% Below MSRP56%
Avg Days to Sell32 days
Avg Sold Markup-$928
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88451d
Kia Country of SavannahSavannah, GA
-$1,136$30,88451d
Performance KiaMoosic, PA
-$1,108$30,65251d
Hanlees KiaDavis, CA
-$1,107$31,18851d
Kia Country of SavannahSavannah, GA
-$1,092$30,12851d
Destination Kia of UticaYorkville, NY
-$1,056$30,66451d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70551d
Kia of DuluthDuluth, MN
-$1,050$30,91051d
Thelen KiaBay City, MI
-$1,047$30,89851d
Destination Kia of UticaYorkville, NY
-$1,040$30,58551d