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Deal Sheet: 2026 Seltos EX
Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDERCAA0T7837587
Negotiation Guide
Opening Offer
$29,197
Fair Price
$30,697
Walk Away Above
$31,134
- • Recent buyers paid ~$639 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$28,413
Est. Invoice$29,360
Holdback (est.)$947
MSRP (Sticker)$31,570
Asking Price$30,830
Markup-$740
Est. Dealer Margin on This Car$2,417
Percentile40% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1563
Avg Markup-$639
Median Markup-$597
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$747
Avg Markup (Seltos)-$575
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$727
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