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Deal Sheet: 2026 Seltos EX
Sooner Kia of Norman · Norman, OK · VIN: KNDER2AAXT7942311
Negotiation Guide
Opening Offer
$27,008
Fair Price
$28,508
Walk Away Above
$28,924
- • Recent buyers paid ~$636 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,406
Est. Invoice$27,286
Holdback (est.)$880
MSRP (Sticker)$29,340
Asking Price$28,817
Markup-$523
Est. Dealer Margin on This Car$2,411
Percentile67% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory610 vehicles
Avg Markup (All Models)-$750
Avg Markup (Seltos)-$506
% Below MSRP39%
Avg Days to Sell35 days
Avg Sold Markup-$794
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