Negotiation Guide
Opening Offer
$25,712
Fair Price
$27,212
Walk Away Above
$27,623
- • Recent buyers paid ~$636 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$25,232
Est. Invoice$26,073
Holdback (est.)$841
MSRP (Sticker)$28,035
Asking Price$27,213
Markup-$822
Est. Dealer Margin on This Car$1,982
Percentile21% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory289 vehicles
Avg Markup (All Models)-$1,020
Avg Markup (Seltos)-$714
% Below MSRP73%
Avg Days to Sell37 days
Avg Sold Markup-$1,025
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88450d
Kia Country of SavannahSavannah, GA
-$1,136$30,88450d
Performance KiaMoosic, PA
-$1,108$30,65250d
Hanlees KiaDavis, CA
-$1,107$31,18850d
Kia Country of SavannahSavannah, GA
-$1,092$30,12850d
Destination Kia of UticaYorkville, NY
-$1,056$30,66450d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70550d
Kia of DuluthDuluth, MN
-$1,050$30,91050d
Thelen KiaBay City, MI
-$1,047$30,89850d
Destination Kia of UticaYorkville, NY
-$1,040$30,58550d