Negotiation Guide
Opening Offer
$26,252
Fair Price
$27,752
Walk Away Above
$28,156
- • Recent buyers paid ~$635 below MSRP
- • Sitting 53 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$25,704
Est. Invoice$26,561
Holdback (est.)$857
MSRP (Sticker)$28,560
Asking Price$27,802
Markup-$758
Est. Dealer Margin on This Car$2,098
Percentile36% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1653
Avg Markup-$635
Median Markup-$589
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory284 vehicles
Avg Markup (All Models)-$1,125
Avg Markup (Seltos)-$724
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,190
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88453d
Kia Country of SavannahSavannah, GA
-$1,136$30,88453d
Performance KiaMoosic, PA
-$1,108$30,65253d
Hanlees KiaDavis, CA
-$1,107$31,18853d
Kia Country of SavannahSavannah, GA
-$1,092$30,12853d
Destination Kia of UticaYorkville, NY
-$1,056$30,66453d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70553d
Kia of DuluthDuluth, MN
-$1,050$30,91053d
Thelen KiaBay City, MI
-$1,047$30,89853d
Destination Kia of UticaYorkville, NY
-$1,040$30,58553d