Negotiation Guide
Opening Offer
$26,553
Fair Price
$28,053
Walk Away Above
$28,467
- • Recent buyers paid ~$638 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$25,992
Est. Invoice$26,858
Holdback (est.)$866
MSRP (Sticker)$28,880
Asking Price$28,068
Markup-$812
Est. Dealer Margin on This Car$2,076
Percentile25% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1357
Avg Markup-$638
Median Markup-$589
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory368 vehicles
Avg Markup (All Models)-$950
Avg Markup (Seltos)-$744
% Below MSRP61%
Avg Days to Sell30 days
Avg Sold Markup-$842
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88448d
Kia Country of SavannahSavannah, GA
-$1,136$30,88448d
Performance KiaMoosic, PA
-$1,108$30,65248d
Hanlees KiaDavis, CA
-$1,107$31,18848d
Kia Country of SavannahSavannah, GA
-$1,092$30,12848d
Destination Kia of UticaYorkville, NY
-$1,056$30,66448d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70548d
Kia of DuluthDuluth, MN
-$1,050$30,91048d
Thelen KiaBay City, MI
-$1,047$30,89848d
Destination Kia of UticaYorkville, NY
-$1,040$30,58548d