Negotiation Guide
Opening Offer
$26,402
Fair Price
$27,902
Walk Away Above
$28,311
- • Recent buyers paid ~$636 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$25,848
Est. Invoice$26,710
Holdback (est.)$862
MSRP (Sticker)$28,720
Asking Price$27,934
Markup-$786
Est. Dealer Margin on This Car$2,086
Percentile30% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory435 vehicles
Avg Markup (All Models)-$1,208
Avg Markup (Seltos)-$890
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,259
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Performance KiaMoosic, PA
-$1,108$30,65249d
Hanlees KiaDavis, CA
-$1,107$31,18849d
Kia Country of SavannahSavannah, GA
-$1,092$30,12849d
Destination Kia of UticaYorkville, NY
-$1,056$30,66449d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70549d
Kia of DuluthDuluth, MN
-$1,050$30,91049d
Thelen KiaBay City, MI
-$1,047$30,89849d
Destination Kia of UticaYorkville, NY
-$1,040$30,58549d