Negotiation Guide
Opening Offer
$27,356
Fair Price
$28,856
Walk Away Above
$29,286
- • Recent buyers paid ~$639 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,744
Est. Invoice$27,635
Holdback (est.)$891
MSRP (Sticker)$29,715
Asking Price$28,858
Markup-$857
Est. Dealer Margin on This Car$2,115
Percentile14% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1563
Avg Markup-$639
Median Markup-$597
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (Seltos)-$852
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,040
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88447d
Kia Country of SavannahSavannah, GA
-$1,136$30,88447d
Performance KiaMoosic, PA
-$1,108$30,65247d
Hanlees KiaDavis, CA
-$1,107$31,18847d
Kia Country of SavannahSavannah, GA
-$1,092$30,12847d
Destination Kia of UticaYorkville, NY
-$1,056$30,66447d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70547d
Kia of DuluthDuluth, MN
-$1,050$30,91047d
Thelen KiaBay City, MI
-$1,047$30,89847d
Destination Kia of UticaYorkville, NY
-$1,040$30,58547d