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Deal Sheet: 2026 Seltos EX
Sooner Kia of Norman · Norman, OK · VIN: KNDER2AA4T7949531
Negotiation Guide
Opening Offer
$27,178
Fair Price
$28,678
Walk Away Above
$29,089
- • Recent buyers paid ~$638 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$26,550
Est. Invoice$27,435
Holdback (est.)$885
MSRP (Sticker)$29,500
Asking Price$28,951
Markup-$549
Est. Dealer Margin on This Car$2,401
Percentile59% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1604
Avg Markup-$638
Median Markup-$594
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory639 vehicles
Avg Markup (All Models)-$754
Avg Markup (Seltos)-$506
% Below MSRP39%
Avg Days to Sell35 days
Avg Sold Markup-$794
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