Negotiation Guide
Opening Offer
$26,820
Fair Price
$28,320
Walk Away Above
$28,730
- • Recent buyers paid ~$638 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$26,226
Est. Invoice$27,100
Holdback (est.)$874
MSRP (Sticker)$29,140
Asking Price$28,380
Markup-$760
Est. Dealer Margin on This Car$2,154
Percentile35% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1604
Avg Markup-$638
Median Markup-$594
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$1,121
Avg Markup (Seltos)-$841
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,285
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88452d
Kia Country of SavannahSavannah, GA
-$1,136$30,88452d
Performance KiaMoosic, PA
-$1,108$30,65252d
Hanlees KiaDavis, CA
-$1,107$31,18852d
Kia Country of SavannahSavannah, GA
-$1,092$30,12852d
Destination Kia of UticaYorkville, NY
-$1,056$30,66452d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70552d
Kia of DuluthDuluth, MN
-$1,050$30,91052d
Thelen KiaBay City, MI
-$1,047$30,89852d
Destination Kia of UticaYorkville, NY
-$1,040$30,58552d