Deal Sheet: 2026 Seltos EX

Sooner Kia of Norman · Norman, OK · VIN: KNDER2AA4T7940361

Negotiation Guide

Opening Offer

$26,269

Fair Price

$27,769

Walk Away Above

$28,177

• Recent buyers paid ~$638 below MSRP
• Sitting 52 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$25,727

Est. Invoice$26,584

Holdback (est.)$858

MSRP (Sticker)$28,585

Asking Price$28,086

Markup-$499

Est. Dealer Margin on This Car$2,360

Percentile73% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1604

Avg Markup-$638

Median Markup-$594

Best Deal-$1,115

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory639 vehicles

Avg Markup (All Models)-$754

Avg Markup (Seltos)-$506

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup-$794

Cheaper Seltos EX Inventory

Kia Country of SavannahSavannah, GA

-$1,136$30,88452d

Kia Country of SavannahSavannah, GA

-$1,136$30,88452d

Performance KiaMoosic, PA

-$1,108$30,65252d

Hanlees KiaDavis, CA

-$1,107$31,18852d

Kia Country of SavannahSavannah, GA

-$1,092$30,12852d

Destination Kia of UticaYorkville, NY

-$1,056$30,66452d

Paramount Kia of AshevilleAsheville, NC

-$1,055$30,70552d

Kia of DuluthDuluth, MN

-$1,050$30,91052d

Thelen KiaBay City, MI

-$1,047$30,89852d

Destination Kia of UticaYorkville, NY

-$1,040$30,58552d