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Deal Sheet: 2026 Seltos EX
Don Franklin Somerset Kia · Somerset, KY · VIN: KNDER2AA3T7948497
Negotiation Guide
Opening Offer
$26,337
Fair Price
$27,837
Walk Away Above
$28,251
- • Recent buyers paid ~$636 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$25,799
Est. Invoice$26,658
Holdback (est.)$860
MSRP (Sticker)$28,665
Asking Price$27,890
Markup-$775
Est. Dealer Margin on This Car$2,092
Percentile33% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory611 vehicles
Avg Markup (All Models)-$1,074
Avg Markup (Seltos)-$756
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,082
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