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Deal Sheet: 2026 Seltos EX
Kia of The Shoals · Sheffield, AL · VIN: KNDER2AA2T7941508
Negotiation Guide
Opening Offer
$26,775
Fair Price
$28,275
Walk Away Above
$28,703
- • Recent buyers paid ~$639 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,217
Est. Invoice$27,091
Holdback (est.)$874
MSRP (Sticker)$29,130
Asking Price$28,277
Markup-$853
Est. Dealer Margin on This Car$2,060
Percentile15% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1563
Avg Markup-$639
Median Markup-$597
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory135 vehicles
Avg Markup (All Models)-$963
Avg Markup (Seltos)-$871
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,004
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