Negotiation Guide
Opening Offer
$26,362
Fair Price
$27,862
Walk Away Above
$28,271
- • Recent buyers paid ~$636 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$25,812
Est. Invoice$26,672
Holdback (est.)$860
MSRP (Sticker)$28,680
Asking Price$27,901
Markup-$779
Est. Dealer Margin on This Car$2,089
Percentile32% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory65 vehicles
Avg Markup (All Models)-$1,116
Avg Markup (Seltos)-$771
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$932
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Performance KiaMoosic, PA
-$1,108$30,65249d
Hanlees KiaDavis, CA
-$1,107$31,18849d
Kia Country of SavannahSavannah, GA
-$1,092$30,12849d
Destination Kia of UticaYorkville, NY
-$1,056$30,66449d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70549d
Kia of DuluthDuluth, MN
-$1,050$30,91049d
Thelen KiaBay City, MI
-$1,047$30,89849d
Destination Kia of UticaYorkville, NY
-$1,040$30,58549d