Negotiation Guide
Opening Offer
$27,052
Fair Price
$28,552
Walk Away Above
$28,958
- • Recent buyers paid ~$635 below MSRP
- • Sitting 53 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$26,429
Est. Invoice$27,309
Holdback (est.)$881
MSRP (Sticker)$29,365
Asking Price$28,566
Markup-$799
Est. Dealer Margin on This Car$2,138
Percentile26% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1653
Avg Markup-$635
Median Markup-$589
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory289 vehicles
Avg Markup (All Models)-$1,127
Avg Markup (Seltos)-$835
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,099
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88453d
Kia Country of SavannahSavannah, GA
-$1,136$30,88453d
Performance KiaMoosic, PA
-$1,108$30,65253d
Hanlees KiaDavis, CA
-$1,107$31,18853d
Kia Country of SavannahSavannah, GA
-$1,092$30,12853d
Destination Kia of UticaYorkville, NY
-$1,056$30,66453d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70553d
Kia of DuluthDuluth, MN
-$1,050$30,91053d
Thelen KiaBay City, MI
-$1,047$30,89853d
Destination Kia of UticaYorkville, NY
-$1,040$30,58553d