Negotiation Guide
Opening Offer
$24,715
Fair Price
$26,215
Walk Away Above
$26,613
- • Recent buyers paid ~$513 below MSRP
- • Sitting 90 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$24,309
Est. Invoice$25,119
Holdback (est.)$810
MSRP (Sticker)$27,010
Asking Price$26,498
Markup-$512
Est. Dealer Margin on This Car$2,189
Percentile42% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$513
Median Markup-$441
Best Deal-$937
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$621
Avg Markup (Seltos)-$423
% Below MSRP100%
Avg Days to Sell49 days
Avg Sold Markup-$602
Cheaper Seltos LX Inventory
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Redding KiaRedding, CA
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Matt Castrucci KiaDayton, OH
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HI Country KiaFarmington, NM
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H & H KiaPapillion, NE
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H & H KiaPapillion, NE
-$799$28,42658d
H & H KiaPapillion, NE
-$799$28,42625d
H & H KiaPapillion, NE
-$799$28,42625d