Negotiation Guide
Opening Offer
$24,466
Fair Price
$25,966
Walk Away Above
$26,326
- • Recent buyers paid ~$513 below MSRP
- • Sitting 78 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$24,017
Est. Invoice$24,817
Holdback (est.)$801
MSRP (Sticker)$26,685
Asking Price$26,275
Markup-$410
Est. Dealer Margin on This Car$2,259
Percentile82% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$513
Median Markup-$441
Best Deal-$937
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$814
Avg Markup (Seltos)-$645
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$825
Cheaper Seltos LX Inventory
Kia of FargoFargo, ND
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Kia of FargoFargo, ND
-$827$28,30824d
Fiesta KiaIndio, CA
-$811$28,2293d
Redding KiaRedding, CA
-$807$28,4631d
Matt Castrucci KiaDayton, OH
-$799$28,42629d
HI Country KiaFarmington, NM
-$799$28,42626d
H & H KiaPapillion, NE
-$799$28,42629d
H & H KiaPapillion, NE
-$799$28,42657d
H & H KiaPapillion, NE
-$799$28,42624d
H & H KiaPapillion, NE
-$799$28,42624d