Negotiation Guide
Opening Offer
$24,034
Fair Price
$25,534
Walk Away Above
$25,895
- • Recent buyers paid ~$520 below MSRP
- • Sitting 53 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$23,630
Est. Invoice$24,417
Holdback (est.)$788
MSRP (Sticker)$26,255
Asking Price$25,535
Markup-$720
Est. Dealer Margin on This Car$1,906
Percentile8% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold688
Avg Markup-$520
Median Markup-$441
Best Deal-$914
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$1,361
Avg Markup (Seltos)-$890
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,444
Cheaper Seltos LX Inventory
Della KiaPlattsburgh, NY
-$937$26,75853d
Kia of FargoFargo, ND
-$897$26,56353d
Kia of CheyenneCheyenne, WY
-$866$26,41453d
Kia MedfordMedford, OR
-$833$26,25253d
Kendall KiaNampa, ID
-$807$26,12353d
Oxendale KiaFlagstaff, AZ
-$807$26,12353d
Visalia KiaVisalia, CA
-$807$26,12353d
Taylor Kia of LimaLima, OH
-$807$26,12353d
Oxendale KiaFlagstaff, AZ
-$807$26,12353d
Oxendale KiaFlagstaff, AZ
-$805$25,88553d