Negotiation Guide
Opening Offer
$23,597
Fair Price
$25,097
Walk Away Above
$25,488
- • Recent buyers paid ~$513 below MSRP
- • Sitting 90 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$23,292
Est. Invoice$24,068
Holdback (est.)$776
MSRP (Sticker)$25,880
Asking Price$25,227
Markup-$653
Est. Dealer Margin on This Car$1,935
Percentile40% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$513
Median Markup-$441
Best Deal-$937
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory335 vehicles
Avg Markup (All Models)-$1,126
Avg Markup (Seltos)-$848
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,071
Cheaper Seltos LX Inventory
Kia of FargoFargo, ND
-$859$28,72127d
Kia of FargoFargo, ND
-$827$28,30825d
Fiesta KiaIndio, CA
-$811$28,2294d
Redding KiaRedding, CA
-$807$28,4632d
Matt Castrucci KiaDayton, OH
-$799$28,42630d
HI Country KiaFarmington, NM
-$799$28,42627d
H & H KiaPapillion, NE
-$799$28,42630d
H & H KiaPapillion, NE
-$799$28,42658d
H & H KiaPapillion, NE
-$799$28,42625d
H & H KiaPapillion, NE
-$799$28,42625d