Negotiation Guide
Opening Offer
$28,151
Fair Price
$29,651
Walk Away Above
$29,940
- • Recent buyers paid ~$579 below MSRP
Price Breakdown
Est. Dealer Cost$27,207
Est. Invoice$28,114
Holdback (est.)$907
MSRP (Sticker)$30,230
Asking Price$29,744
Markup-$486
Est. Dealer Margin on This Car$2,537
Percentile55% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold3153
Avg Markup-$579
Median Markup-$545
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$785
Avg Markup (Seltos)-$499
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$761
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26951d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98951d
Ottawa KiaOttawa, IL
-$1,052$29,00351d
Della KiaPlattsburgh, NY
-$1,025$28,55551d
Rusty Wallace KiaLouisville, TN
-$996$27,47451d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61851d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61851d
Orr Kia of BossierBossier City, LA
-$989$27,43651d
Orr Kia of BossierBossier City, LA
-$983$27,44251d
Kia of BillingsBillings, MT
-$971$28,33951d