Negotiation Guide
Opening Offer
$26,412
Fair Price
$27,912
Walk Away Above
$28,281
- • Recent buyers paid ~$579 below MSRP
- • Sitting 42 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$25,785
Est. Invoice$26,645
Holdback (est.)$860
MSRP (Sticker)$28,650
Asking Price$27,918
Markup-$732
Est. Dealer Margin on This Car$2,133
Percentile25% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold3004
Avg Markup-$579
Median Markup-$547
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$735
Avg Markup (Seltos)-$620
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$949
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26947d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98947d
Ottawa KiaOttawa, IL
-$1,052$29,00347d
Della KiaPlattsburgh, NY
-$1,025$28,55547d
Rusty Wallace KiaLouisville, TN
-$996$27,47447d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61847d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61847d
Orr Kia of BossierBossier City, LA
-$989$27,43647d
Orr Kia of BossierBossier City, LA
-$983$27,44247d
Kia of BillingsBillings, MT
-$971$28,33947d