Negotiation Guide
Opening Offer
$26,551
Fair Price
$28,051
Walk Away Above
$28,340
- • Recent buyers paid ~$579 below MSRP
Price Breakdown
Est. Dealer Cost$25,767
Est. Invoice$26,626
Holdback (est.)$859
MSRP (Sticker)$28,630
Asking Price$28,166
Markup-$464
Est. Dealer Margin on This Car$2,399
Percentile66% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold3153
Avg Markup-$579
Median Markup-$545
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$728
Avg Markup (Seltos)-$496
% Below MSRP36%
Avg Days to Sell37 days
Avg Sold Markup-$750
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26951d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98951d
Ottawa KiaOttawa, IL
-$1,052$29,00351d
Della KiaPlattsburgh, NY
-$1,025$28,55551d
Rusty Wallace KiaLouisville, TN
-$996$27,47451d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61851d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61851d
Orr Kia of BossierBossier City, LA
-$989$27,43651d
Orr Kia of BossierBossier City, LA
-$983$27,44251d
Kia of BillingsBillings, MT
-$971$28,33951d