Negotiation Guide
Opening Offer
$33,596
Fair Price
$35,096
Walk Away Above
$35,940
- • Recent buyers paid ~$1,096 below MSRP
- • Sitting 81 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$33,107
Est. Invoice$34,210
Holdback (est.)$1,104
MSRP (Sticker)$36,785
Asking Price$35,832
Markup-$953
Est. Dealer Margin on This Car$2,726
Percentile67% of inventory is priced lower
Days on Lot81 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$1,096
Median Markup-$1,018
Best Deal-$1,505
Worst Deal-$694
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory277 vehicles
Avg Markup (All Models)-$1,064
Avg Markup (Seltos)-$590
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,166
Cheaper Seltos X-Line SX Inventory
Greenway Kia of RiverchasePelham, AL
-$1,555$37,0909d
Visalia KiaVisalia, CA
-$1,553$37,01713d
Santa Fe KiaSanta Fe, NM
-$1,532$36,97827d
Quality Kia of GreenwoodGreenwood, SC
-$1,508$36,53213d
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85358d
Blaise Alexander KiaMontoursville, PA
-$1,503$36,51213d
Roseville KiaRoseville, CA
-$1,495$36,73020d
Billion Kia of Rapid CityRapid City, SD
-$1,495$36,7309d
Wallace KiaStuart, FL
-$1,467$36,6589d
Midwest KiaWichita, KS
-$1,463$36,31711d