Negotiation Guide
Opening Offer
$34,939
Fair Price
$36,439
Walk Away Above
$36,987
- • Recent buyers paid ~$1,096 below MSRP
Price Breakdown
Est. Dealer Cost$33,782
Est. Invoice$34,908
Holdback (est.)$1,126
MSRP (Sticker)$37,535
Asking Price$36,459
Markup-$1,076
Est. Dealer Margin on This Car$2,678
Percentile45% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$1,096
Median Markup-$1,018
Best Deal-$1,505
Worst Deal-$694
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$788
Avg Markup (Seltos)-$537
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$776
Cheaper Seltos X-Line SX Inventory
Greenway Kia of RiverchasePelham, AL
-$1,555$37,0908d
Visalia KiaVisalia, CA
-$1,553$37,01712d
Santa Fe KiaSanta Fe, NM
-$1,532$36,97826d
Quality Kia of GreenwoodGreenwood, SC
-$1,508$36,53212d
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85357d
Blaise Alexander KiaMontoursville, PA
-$1,503$36,51212d
Roseville KiaRoseville, CA
-$1,495$36,73019d
Billion Kia of Rapid CityRapid City, SD
-$1,495$36,7308d
Wallace KiaStuart, FL
-$1,467$36,6588d
Midwest KiaWichita, KS
-$1,463$36,31710d