Negotiation Guide
Opening Offer
$34,834
Fair Price
$36,334
Walk Away Above
$36,882
- • Recent buyers paid ~$1,096 below MSRP
Price Breakdown
Est. Dealer Cost$33,687
Est. Invoice$34,810
Holdback (est.)$1,123
MSRP (Sticker)$37,430
Asking Price$36,417
Markup-$1,013
Est. Dealer Margin on This Car$2,730
Percentile55% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$1,096
Median Markup-$1,018
Best Deal-$1,505
Worst Deal-$694
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory194 vehicles
Avg Markup (All Models)-$790
Avg Markup (Seltos)-$554
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$743
Cheaper Seltos X-Line SX Inventory
Greenway Kia of RiverchasePelham, AL
-$1,555$37,0909d
Visalia KiaVisalia, CA
-$1,553$37,01713d
Santa Fe KiaSanta Fe, NM
-$1,532$36,97827d
Quality Kia of GreenwoodGreenwood, SC
-$1,508$36,53213d
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85358d
Blaise Alexander KiaMontoursville, PA
-$1,503$36,51213d
Roseville KiaRoseville, CA
-$1,495$36,73020d
Billion Kia of Rapid CityRapid City, SD
-$1,495$36,7309d
Wallace KiaStuart, FL
-$1,467$36,6589d
Midwest KiaWichita, KS
-$1,463$36,31711d