Negotiation Guide
Opening Offer
$34,864
Fair Price
$36,364
Walk Away Above
$36,912
- • Recent buyers paid ~$1,096 below MSRP
Price Breakdown
Est. Dealer Cost$33,714
Est. Invoice$34,838
Holdback (est.)$1,124
MSRP (Sticker)$37,460
Asking Price$36,397
Markup-$1,063
Est. Dealer Margin on This Car$2,683
Percentile46% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$1,096
Median Markup-$1,018
Best Deal-$1,505
Worst Deal-$694
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$814
Avg Markup (Seltos)-$645
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$825
Cheaper Seltos X-Line SX Inventory
Greenway Kia of RiverchasePelham, AL
-$1,555$37,0909d
Visalia KiaVisalia, CA
-$1,553$37,01713d
Santa Fe KiaSanta Fe, NM
-$1,532$36,97826d
Quality Kia of GreenwoodGreenwood, SC
-$1,508$36,53213d
Napleton's Kia of UrbanaUrbana, IL
-$1,507$36,85357d
Blaise Alexander KiaMontoursville, PA
-$1,503$36,51213d
Roseville KiaRoseville, CA
-$1,495$36,73020d
Billion Kia of Rapid CityRapid City, SD
-$1,495$36,7309d
Wallace KiaStuart, FL
-$1,467$36,6589d
Midwest KiaWichita, KS
-$1,463$36,31711d