Deal Sheet: 2027 Seltos X-Line S

Coughlin Kia of Lancaster · Lancaster, OH · VIN: KNDEDCD39V7021458

Negotiation Guide

Opening Offer

$30,183

Fair Price

$31,683

Walk Away Above

$32,184

• Recent buyers paid ~$654 below MSRP
• Sitting 64 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$29,417

Est. Invoice$30,397

Holdback (est.)$981

MSRP (Sticker)$32,685

Asking Price$32,133

Markup-$552

Est. Dealer Margin on This Car$2,717

Percentile67% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold2877

Avg Markup-$654

Median Markup-$587

Best Deal-$1,029

Worst Deal-$323

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$704

Avg Markup (Seltos)-$543

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$792

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