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Deal Sheet: 2027 Seltos EX

Russ Darrow Madison Kia · Madison, WI · VIN: KNDECCD31V7034479

This Is Already a Great Deal

Opening Offer
$31,753
Asking Price
$32,735
Max Price
$32,735
  • Recent buyers paid ~$638 below MSRP
  • Asking price is already $287 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$30,294
Est. Invoice$31,304
Holdback (est.)$1,010
MSRP (Sticker)$33,660
Asking Price$32,735
Markup-$925
Est. Dealer Margin on This Car$2,441
Percentile6% of inventory is priced lower
Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1604
Avg Markup-$638
Median Markup-$594
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell32 days

Dealer Profile

Inventory346 vehicles
Avg Markup (All Models)-$1,287
Avg Markup (Seltos)-$851
% Below MSRP41%
Avg Days to Sell35 days
Avg Sold Markup-$1,333