Deal Sheet: 2027 Seltos EX

Sooner Kia of Norman · Norman, OK · VIN: KNDEC3D32V7016797

Negotiation Guide

Opening Offer

$28,169

Fair Price

$29,669

Walk Away Above

$29,987

• Recent buyers paid ~$636 below MSRP

Price Breakdown

Est. Dealer Cost$27,275

Est. Invoice$28,184

Holdback (est.)$909

MSRP (Sticker)$30,305

Asking Price$29,807

Markup-$498

Est. Dealer Margin on This Car$2,533

Percentile74% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1557

Avg Markup-$636

Median Markup-$591

Best Deal-$1,115

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory610 vehicles

Avg Markup (All Models)-$750

Avg Markup (Seltos)-$506

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup-$794

Cheaper Seltos EX Inventory

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-$1,107$31,18850d

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Destination Kia of UticaYorkville, NY

-$1,056$30,66450d

Paramount Kia of AshevilleAsheville, NC

-$1,055$30,70550d

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-$1,050$30,91050d

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-$1,047$30,89850d

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-$1,040$30,58550d