Negotiation Guide
Opening Offer
$26,392
Fair Price
$27,892
Walk Away Above
$28,149
- • Recent buyers paid ~$513 below MSRP
Price Breakdown
Est. Dealer Cost$25,565
Est. Invoice$26,417
Holdback (est.)$852
MSRP (Sticker)$28,405
Asking Price$27,964
Markup-$441
Est. Dealer Margin on This Car$2,400
Percentile59% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$513
Median Markup-$441
Best Deal-$937
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory568 vehicles
Avg Markup (All Models)-$544
Avg Markup (Seltos)-$519
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$632
Cheaper Seltos LX Inventory
Kia of FargoFargo, ND
-$859$28,72126d
Kia of FargoFargo, ND
-$827$28,30824d
Fiesta KiaIndio, CA
-$811$28,2294d
Redding KiaRedding, CA
-$807$28,4631d
Matt Castrucci KiaDayton, OH
-$799$28,42629d
HI Country KiaFarmington, NM
-$799$28,42626d
H & H KiaPapillion, NE
-$799$28,42629d
H & H KiaPapillion, NE
-$799$28,42657d
H & H KiaPapillion, NE
-$799$28,42624d
H & H KiaPapillion, NE
-$799$28,42624d