Deal Sheet: 2027 Seltos LX

Don Franklin Somerset Kia · Somerset, KY · VIN: KNDEB3D37V7019102

Negotiation Guide

Opening Offer

$24,460

Fair Price

$25,960

Walk Away Above

$26,323

• Recent buyers paid ~$513 below MSRP
• Sitting 79 days (avg 44) — extra leverage

Price Breakdown

Est. Dealer Cost$24,017

Est. Invoice$24,817

Holdback (est.)$801

MSRP (Sticker)$26,685

Asking Price$26,030

Markup-$655

Est. Dealer Margin on This Car$2,014

Percentile40% of inventory is priced lower

Days on Lot79 days

What Others Paid (Last 30 Days)

Cars Sold813

Avg Markup-$513

Median Markup-$441

Best Deal-$937

Worst Deal-$256

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory532 vehicles

Avg Markup (All Models)-$1,017

Avg Markup (Seltos)-$734

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$1,079

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