Deal Sheet: 2027 Seltos LX

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDEB3D36V5012220

Negotiation Guide

Opening Offer

$25,512

Fair Price

$27,012

Walk Away Above

$27,269

• Recent buyers paid ~$513 below MSRP

Price Breakdown

Est. Dealer Cost$24,773

Est. Invoice$25,598

Holdback (est.)$826

MSRP (Sticker)$27,525

Asking Price$27,023

Markup-$502

Est. Dealer Margin on This Car$2,251

Percentile43% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold813

Avg Markup-$513

Median Markup-$441

Best Deal-$937

Worst Deal-$256

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$1,018

Avg Markup (Seltos)-$629

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,113

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