Negotiation Guide
Opening Offer
$24,832
Fair Price
$26,332
Walk Away Above
$26,696
- • Recent buyers paid ~$513 below MSRP
- • Sitting 79 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$24,354
Est. Invoice$25,166
Holdback (est.)$812
MSRP (Sticker)$27,060
Asking Price$26,341
Markup-$719
Est. Dealer Margin on This Car$1,987
Percentile10% of inventory is priced lower
Days on Lot79 days
What Others Paid (Last 30 Days)
Cars Sold813
Avg Markup-$513
Median Markup-$441
Best Deal-$937
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory277 vehicles
Avg Markup (All Models)-$1,098
Avg Markup (Seltos)-$792
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,193
Cheaper Seltos LX Inventory
Kia of FargoFargo, ND
-$859$28,72127d
Kia of FargoFargo, ND
-$827$28,30825d
Fiesta KiaIndio, CA
-$811$28,2294d
Redding KiaRedding, CA
-$807$28,4632d
Matt Castrucci KiaDayton, OH
-$799$28,42629d
HI Country KiaFarmington, NM
-$799$28,42627d
H & H KiaPapillion, NE
-$799$28,42629d
H & H KiaPapillion, NE
-$799$28,42658d
H & H KiaPapillion, NE
-$799$28,42625d
H & H KiaPapillion, NE
-$799$28,42625d