Negotiation Guide
Opening Offer
$32,930
Fair Price
$34,430
Walk Away Above
$34,932
- • Recent buyers paid ~$1,005 below MSRP
Price Breakdown
Est. Dealer Cost$31,892
Est. Invoice$32,955
Holdback (est.)$1,063
MSRP (Sticker)$35,435
Asking Price$34,504
Markup-$931
Est. Dealer Margin on This Car$2,613
Percentile57% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold241
Avg Markup-$1,005
Median Markup-$932
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory380 vehicles
Avg Markup (All Models)-$866
Avg Markup (Niro)-$775
% Below MSRP19%
Avg Days to Sell42 days
Avg Sold Markup-$907
Cheaper Niro SX Inventory
Folsom Lake KiaFolsom, CA
-$1,400$36,77514d
Roseville KiaRoseville, CA
-$1,400$36,77514d
Beaverton KiaBeaverton, OR
-$1,400$36,77540d
Landers KiaLittle Rock, AR
-$1,392$36,73851d
Roseville KiaRoseville, CA
-$1,388$36,9475d
Parkside KiaKnoxville, TN
-$1,386$36,9442d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7049d
George Gee KiaLiberty Lake, WA
-$1,378$36,79751d
Valley KiaModesto, CA
-$1,375$36,78035d
Roseville KiaRoseville, CA
-$1,373$36,64214d