Negotiation Guide
Opening Offer
$33,405
Fair Price
$34,905
Walk Away Above
$35,407
- • Recent buyers paid ~$1,005 below MSRP
Price Breakdown
Est. Dealer Cost$32,319
Est. Invoice$33,396
Holdback (est.)$1,077
MSRP (Sticker)$35,910
Asking Price$34,941
Markup-$969
Est. Dealer Margin on This Car$2,622
Percentile43% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold241
Avg Markup-$1,005
Median Markup-$932
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$911
Avg Markup (Niro)-$732
% Below MSRP49%
Avg Days to Sell33 days
Avg Sold Markup-$850
Cheaper Niro SX Inventory
Folsom Lake KiaFolsom, CA
-$1,400$36,77515d
Roseville KiaRoseville, CA
-$1,400$36,77515d
Beaverton KiaBeaverton, OR
-$1,400$36,77541d
Landers KiaLittle Rock, AR
-$1,392$36,73852d
Roseville KiaRoseville, CA
-$1,388$36,9476d
Parkside KiaKnoxville, TN
-$1,386$36,9443d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70410d
George Gee KiaLiberty Lake, WA
-$1,378$36,79752d
Valley KiaModesto, CA
-$1,375$36,78036d
Roseville KiaRoseville, CA
-$1,373$36,64215d