Negotiation Guide
Opening Offer
$32,379
Fair Price
$33,879
Walk Away Above
$34,482
- • Recent buyers paid ~$1,005 below MSRP
- • Sitting 33 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$31,577
Est. Invoice$32,629
Holdback (est.)$1,053
MSRP (Sticker)$35,085
Asking Price$33,886
Markup-$1,199
Est. Dealer Margin on This Car$2,310
Percentile32% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold241
Avg Markup-$1,005
Median Markup-$932
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$940
Avg Markup (Niro)-$938
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,029
Cheaper Niro SX Inventory
Folsom Lake KiaFolsom, CA
-$1,400$36,77514d
Roseville KiaRoseville, CA
-$1,400$36,77514d
Beaverton KiaBeaverton, OR
-$1,400$36,77540d
Landers KiaLittle Rock, AR
-$1,392$36,73851d
Roseville KiaRoseville, CA
-$1,388$36,9475d
Parkside KiaKnoxville, TN
-$1,386$36,9442d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7049d
George Gee KiaLiberty Lake, WA
-$1,378$36,79751d
Valley KiaModesto, CA
-$1,375$36,78035d
Roseville KiaRoseville, CA
-$1,373$36,64214d