Negotiation Guide
Opening Offer
$34,902
Fair Price
$36,402
Walk Away Above
$37,093
- • Recent buyers paid ~$1,005 below MSRP
- • Sitting 42 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$34,007
Est. Invoice$35,140
Holdback (est.)$1,134
MSRP (Sticker)$37,785
Asking Price$36,472
Markup-$1,313
Est. Dealer Margin on This Car$2,466
Percentile9% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold235
Avg Markup-$1,005
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory391 vehicles
Avg Markup (All Models)-$1,413
Avg Markup (Niro)-$1,021
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,420
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77512d
Beaverton KiaBeaverton, OR
-$1,400$36,77538d
Folsom Lake KiaFolsom, CA
-$1,400$36,77512d
Landers KiaLittle Rock, AR
-$1,392$36,73849d
Roseville KiaRoseville, CA
-$1,388$36,9473d
Parkside KiaKnoxville, TN
-$1,386$36,9440d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7047d
George Gee KiaLiberty Lake, WA
-$1,378$36,79749d
Valley KiaModesto, CA
-$1,375$36,78033d
Roseville KiaRoseville, CA
-$1,373$36,64212d