Negotiation Guide
Opening Offer
$35,067
Fair Price
$36,567
Walk Away Above
$37,351
- • Recent buyers paid ~$1,005 below MSRP
- • Sitting 52 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$34,322
Est. Invoice$35,466
Holdback (est.)$1,144
MSRP (Sticker)$38,135
Asking Price$37,133
Markup-$1,002
Est. Dealer Margin on This Car$2,812
Percentile38% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold241
Avg Markup-$1,005
Median Markup-$932
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory204 vehicles
Avg Markup (All Models)-$874
Avg Markup (Niro)-$623
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$838
Cheaper Niro SX Inventory
Folsom Lake KiaFolsom, CA
-$1,400$36,77515d
Roseville KiaRoseville, CA
-$1,400$36,77515d
Beaverton KiaBeaverton, OR
-$1,400$36,77541d
Landers KiaLittle Rock, AR
-$1,392$36,73852d
Roseville KiaRoseville, CA
-$1,388$36,9476d
Parkside KiaKnoxville, TN
-$1,386$36,9443d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,70410d
George Gee KiaLiberty Lake, WA
-$1,378$36,79752d
Valley KiaModesto, CA
-$1,375$36,78036d
Roseville KiaRoseville, CA
-$1,373$36,64215d