Deal Sheet: 2026 Niro SX

Jerry Seiner Kia · South Jordan, UT · VIN: KNDCT3LE4T5380349

Negotiation Guide

Opening Offer

$35,299

Fair Price

$36,799

Walk Away Above

$37,420

• Recent buyers paid ~$1,005 below MSRP
• Sitting 34 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$34,236

Est. Invoice$35,377

Holdback (est.)$1,141

MSRP (Sticker)$38,040

Asking Price$37,055

Markup-$985

Est. Dealer Margin on This Car$2,819

Percentile40% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold241

Avg Markup-$1,005

Median Markup-$932

Best Deal-$1,423

Worst Deal-$713

% Sold Below MSRP100%

Avg Days to Sell21 days

Dealer Profile

Inventory321 vehicles

Avg Markup (All Models)-$989

Avg Markup (Niro)-$695

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$925

Cheaper Niro SX Inventory

Folsom Lake KiaFolsom, CA

-$1,400$36,77515d

Roseville KiaRoseville, CA

-$1,400$36,77515d

Beaverton KiaBeaverton, OR

-$1,400$36,77541d

Landers KiaLittle Rock, AR

-$1,392$36,73852d

Roseville KiaRoseville, CA

-$1,388$36,9476d

Parkside KiaKnoxville, TN

-$1,386$36,9443d

Prescott Valley KiaPrescott Valley, AZ

-$1,386$36,70410d

George Gee KiaLiberty Lake, WA

-$1,378$36,79752d

Valley KiaModesto, CA

-$1,375$36,78036d

Roseville KiaRoseville, CA

-$1,373$36,64215d