Negotiation Guide
Opening Offer
$35,361
Fair Price
$36,861
Walk Away Above
$37,518
- • Recent buyers paid ~$1,005 below MSRP
- • Sitting 38 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$34,358
Est. Invoice$35,503
Holdback (est.)$1,145
MSRP (Sticker)$38,175
Asking Price$37,128
Markup-$1,047
Est. Dealer Margin on This Car$2,771
Percentile33% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold235
Avg Markup-$1,005
Median Markup-$936
Best Deal-$1,423
Worst Deal-$713
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory744 vehicles
Avg Markup (All Models)-$843
Avg Markup (Niro)-$531
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$854
Cheaper Niro SX Inventory
Roseville KiaRoseville, CA
-$1,400$36,77512d
Beaverton KiaBeaverton, OR
-$1,400$36,77538d
Folsom Lake KiaFolsom, CA
-$1,400$36,77512d
Landers KiaLittle Rock, AR
-$1,392$36,73849d
Roseville KiaRoseville, CA
-$1,388$36,9473d
Parkside KiaKnoxville, TN
-$1,386$36,9440d
Prescott Valley KiaPrescott Valley, AZ
-$1,386$36,7047d
George Gee KiaLiberty Lake, WA
-$1,378$36,79749d
Valley KiaModesto, CA
-$1,375$36,78033d
Roseville KiaRoseville, CA
-$1,373$36,64212d