Deal Sheet: 2026 Niro SX

Gerald Kia of Naperville · Naperville, IL · VIN: KNDCT3LE0T5380350

Negotiation Guide

Opening Offer

$35,068

Fair Price

$36,568

Walk Away Above

$37,224

• Recent buyers paid ~$1,005 below MSRP
• Sitting 38 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$34,092

Est. Invoice$35,228

Holdback (est.)$1,136

MSRP (Sticker)$37,880

Asking Price$36,920

Markup-$960

Est. Dealer Margin on This Car$2,828

Percentile47% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold235

Avg Markup-$1,005

Median Markup-$936

Best Deal-$1,423

Worst Deal-$713

% Sold Below MSRP100%

Avg Days to Sell21 days

Dealer Profile

Inventory653 vehicles

Avg Markup (All Models)-$774

Avg Markup (Niro)-$581

% Below MSRP51%

Avg Days to Sell33 days

Avg Sold Markup-$858

Cheaper Niro SX Inventory

Roseville KiaRoseville, CA

-$1,400$36,77512d

Beaverton KiaBeaverton, OR

-$1,400$36,77538d

Folsom Lake KiaFolsom, CA

-$1,400$36,77512d

Landers KiaLittle Rock, AR

-$1,392$36,73849d

Roseville KiaRoseville, CA

-$1,388$36,9473d

Parkside KiaKnoxville, TN

-$1,386$36,9440d

Prescott Valley KiaPrescott Valley, AZ

-$1,386$36,7047d

George Gee KiaLiberty Lake, WA

-$1,378$36,79749d

Valley KiaModesto, CA

-$1,375$36,78033d

Roseville KiaRoseville, CA

-$1,373$36,64212d