Deal Sheet: 2026 Niro SX

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDCT3LE0T5352953

Negotiation Guide

Opening Offer

$34,830

Fair Price

$36,330

Walk Away Above

$37,085

• Recent buyers paid ~$1,005 below MSRP
• Sitting 49 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$34,056

Est. Invoice$35,191

Holdback (est.)$1,135

MSRP (Sticker)$37,840

Asking Price$36,868

Markup-$972

Est. Dealer Margin on This Car$2,812

Percentile42% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold235

Avg Markup-$1,005

Median Markup-$936

Best Deal-$1,423

Worst Deal-$713

% Sold Below MSRP100%

Avg Days to Sell21 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$883

Avg Markup (Niro)-$596

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,071

Cheaper Niro SX Inventory

Roseville KiaRoseville, CA

-$1,400$36,77512d

Beaverton KiaBeaverton, OR

-$1,400$36,77538d

Folsom Lake KiaFolsom, CA

-$1,400$36,77512d

Landers KiaLittle Rock, AR

-$1,392$36,73849d

Roseville KiaRoseville, CA

-$1,388$36,9473d

Parkside KiaKnoxville, TN

-$1,386$36,9440d

Prescott Valley KiaPrescott Valley, AZ

-$1,386$36,7047d

George Gee KiaLiberty Lake, WA

-$1,378$36,79749d

Valley KiaModesto, CA

-$1,375$36,78033d

Roseville KiaRoseville, CA

-$1,373$36,64212d