Deal Sheet: 2026 Niro EX

Billion Kia of Iowa City · Iowa City, IA · VIN: KNDCR3LEXT5379527

Negotiation Guide

Opening Offer

$29,519

Fair Price

$31,019

Walk Away Above

$31,419

• Recent buyers paid ~$610 below MSRP
• Sitting 40 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$28,638

Est. Invoice$29,593

Holdback (est.)$955

MSRP (Sticker)$31,820

Asking Price$31,046

Markup-$774

Est. Dealer Margin on This Car$2,408

Percentile34% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold745

Avg Markup-$610

Median Markup-$546

Best Deal-$988

Worst Deal-$259

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$1,190

Avg Markup (Niro)-$795

% Below MSRP83%

Avg Days to Sell31 days

Avg Sold Markup-$1,248

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